• PO1: To equip students with the concepts of marketing, consumer behaviour, logistics, and supply chain management to solve real-world business problems.
• PO2: To effectively use business statistics, analytics, and decision science tools for data-driven managerial decision-making.
• PO3: To demonstrate digital and technological competence through AI applications, business analytics, and emerging technologies in modern business environments.
• PO4: To develop strategic and innovative thinking for formulating and implementing marketing and supply chain strategies using entrepreneurial approaches.
• PO5: To incorporate ethical practices, sustainability, and global business perspectives in business decision-making.