Central University of Jammu is going to organise 3 day National Conference on “Silk Route Tourism: The Revival of Tributaries of Cultural and Archaeological Heritage” w.e. f. 4th -6th May 2017 at its Temporary Academic Block (TAB), Sainik Colony, Jammu.

The School of Business Studies, Central University of Jammu under the patron-ship of Honourable Vice Chancellor Prof Ashok Aima is organizing this 3 day conference which is being sponsored by Ministry of Tourism, Government of India.

This conference would provide an opportunity to formulate the roadmap for developing a comprehensive and sustainable tourism strategy for the Silk Route Heritage Corridors. Participation from academia, research fraternity, doctoral students and corporate has been received to gain experience and learn the nuances of research in emerging areas, especially in Indian Institutional Context. Contributions have been invited in the form of research papers on various aspects including Culture and Heritage tourism on Silk route Marketing and Promotion of the Silk route region as a common tourist destination.

Eminent speakers like Shri P. Stobdan, Former Ambassador to the Republic of Kyrgyzstan, Dr. Parvez Dewan, IAS, Former Tourism Secretary, Govt. of India,Mr. Farooq Ahmad Shah, Secretary to Government, Tourism Department and Floriculture, Gardens & Parks Department, Shri Farooq Shah, Secretary Tourism, J&K Govt, Prof. Sandeep Kulshreshtha, Director, IITTM, Gwalior,Prof Sunita Zaidi, Department of History & Culture, Faculty of Humanities and Languages, Jamia Millia Islamia, Prof. Manu Mittal, Centre of Russian Studies, School of Language, Literature and Culture Studies, Jawaharlal Nehru University, New Delhi, Prof. S. Inayat Ali Zaidi, Department of History & Culture, Faculty of Humanities and Languages, Jamia Millia Islamia,Prof. M. Ashraf Wani, Dean Academics Affairs, University of Kashmir ,Prof K. Prabhakar, Former Dean, School of Management Studies, SRM University, Chennai,Mr. Saleem Beg, Former DG Tourism, J & K Govt., Mrs. Sonam Wangchok, Himalayan Cultural heritage Foundation ,Shri S. M Sahni, Former Director Tourism, Jammu, J&K shall be contributing in Plenary Sessions. About 80 papers have been received so far from various researchers across the nation for the conference.